S R.   B U S I N E S S   M A N A G E R 


Mike's impressive career spans several decades in the CPG Industry. However, Mike’s expertise is all things H-E-B with specialization managing business in the grocery, baby, frozen, Hispanic, and dairy categories. Most recently, Mike served as an Account/Customer Business Manager at Crossmark San Antonio for fifteen years. 


Prior to that, Mike worked at Big Train,  a manufacturer and distributor of powdered and liquid beverage products in Foothill Ranch, CA as South-Central Region Manager where he managed sixteen specialty coffee distributors throughout a  ten state region and twenty five independent coffee chains. 


Prior to that, Mike spent five years with  Authentic Specialty Foods, a California based manufacturer that produces salsa, Mexican sauces, and chilies and peppers. There he served as South-Central Region Manager calling on H-E-B and Wal-Mart while managing nine broker partnerships from Denver to North Carolina. 


Mike began his CPG career at Marketing Specialists in San Antonio where he held multiple management roles from Retail Sales Manager, Frozen Food Account Executive, Grocery Account Executive, to Executive Vice President and Chief Operating Officer.


Mike’s earned multiple awards and recognition from several brands he’s managed at H-E-B including: Con Agra Foods, Borden, Coca Cola, Pioneer, Vilore Foods, Idahoan Foods, and Clorox to name a few. 

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