Meet our

H-E-B

Division 

Welcome to the STAR Brokerage San Antonio Headquarter, conveniently located one block from HEB corporate office in the historic KING WILLIAM neighborhood.  We offer clients access to a commercial kitchen, planning space, and conference rooms.  Our vision is to offer you a unique opportunity to customize sampling events, meetings with your buyer, and/or networking experiences with the leadership at HEB in an environment that bodes for building better strategic relationships and promoting your brand.  The opportunities are endless!

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TRADE SHOW REPRESENTATION

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ONSITE HEB BDM & TEAM MEETINGS

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LIVE CLIENT SAMPLINGS

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CLIENT PLANT TOURS

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CLIENT EVENT HOSTING AT HEB HQ

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TOURNAMENT OF CHAMPIONS

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CLIENT SALES & BRAND TRAINING

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 ENVIRONMENT OF  COLLABORATION

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Frank Vela

PRESIDENT

HEB DIVISION

Frank is the President of the HEB Division of STAR Brokerage, located in the beautiful neighborhood King William in San Antonio, Texas.  

He joined STAR in 2015 and he is in charge of opening and maintaining key brand accounts in HEB, and other major retailers and distributors.  He specializes in dairy, bakery, fresh foods, service and private label.  Frank's experience in the industry expands for more than 30 years, having worked at HEB and BDM.

Amongst his expertise in grocery and retail, he excels at closing deals and customer relationships.

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Mike Sedgwick

S R.   B U S I N E S S   M A N A G E R 

HEB DIVISION

Mike's impressive career spans several decades in the CPG Industry. However, Mike’s expertise is all things H-E-B with specialization managing business in the grocery, baby, frozen, Hispanic, and dairy categories. Most recently, Mike served as an Account/Customer Business Manager at Crossmark San Antonio for fifteen years. 

 

Prior to that, Mike worked at Big Train,  a manufacturer and distributor of powdered and liquid beverage products in Foothill Ranch, CA as South-Central Region Manager where he managed sixteen specialty coffee distributors throughout a ten state region and twenty five independent coffee chains. 

 

Prior to that, Mike spent five years with Authentic Specialty Foods, a California based manufacturer that produces salsa, Mexican sauces, chilies and peppers. There he served as South-Central Region Manager calling on H-E-B and Wal-Mart while managing nine broker partnerships from Denver to North Carolina. 

 

Mike began his CPG career at Marketing Specialists in San Antonio where he held multiple management roles from 

Retail Sales Manager, Frozen Food Account Executive, Grocery Account Executive, to Executive Vice President and Chief Operating Officer.

 

Mike’s earned multiple awards and recognition from several brands he’s managed at H-E-B including: Con Agra Foods, Borden, Coca Cola, Pioneer, Vilore Foods, Idahoan Foods, and Clorox to name a few. 

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Lalo de la Garza

S T O R E   S A L E S

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Maria Howe

C U S T O M E R  S E R V I C E

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Increase your H-E-B sales coverage today.