STAR HOME
STAR HOMEPAF
Trust STAR to tell the true story of your brand.
HEADQUARTER SALES
OUR SALES TEAM? ALL CATEGORY EXPERTS
Leverage our winning strategies and tactics to deliver compelling presentations and promotions, build strong offline relationships, and ultimately boost efficiency, customer satisfaction, and your bottom line!
Separate your brand from the rest of the pack
RETAIL MERCHANDISING
UNLOCK YOUR RETAIL EXECUTION POTENTIAL
Our field team is the unsung hero for your business.
They open new accounts, negotiate secondary placements, build planograms, run compliance checks, give out samples, make sure you look great on the shelf, report pricing, build displays, amongst many other services.
With customizable forms, photo organization, customer management, and more - our app empowers our team to get more done out in the field. Back in the office, all activity is fed back to you in real-time, making sharing, analyzing, and reporting on data from the field easier than ever. When our reps arrive at a store, they access the forms and audits we've created based on your objectives, so you can see in detail the way your brand is represented at retail.
We pride on having the best retail team in the industry
PROMOTIONAL TRADE MANAGEMENT
PRICING
STRATEGY
Retail price is at the discretion of the retailer, but we help our clients by making pricing recommendations. Many things we consider are competitive pricing, value to shoppers, and profitability.
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Selecting the best pricing strategy
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Charging a membership (like Costco)
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Ad Match- matching the advertising price of any competitor
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Selling private label
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Promotional purchasing- buying products on sale then selling at regular price
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Volume purchasing- buying truckloads of the item vs. smaller quanitites
Retailer Profitability- activities which can drive profitability:
Across all categories, well-executed promotions are the most effective tools to drive and incremental sales lift. Whether you want to optimize your pricing, promotion or assortment, or to be more productive with a particular retailer, we help you analyze and determine the best path.
NEW ITEM LAUNCH & DEVELOPMENT
WE FOCUS ON CONSUMERS:
What is driving their behavior?
We love following the latest trends. Plus, we proud ourselves in understanding the needs of each retailer.
Together we can tailor-make a strategy for launching your brand, analyzing it's strengths and weaknesses, how to position it and achieve results.
CUSTOMER RELATIONSHIPS
It’s time to build better relationships and grow your brand with STAR. When manufacturers work with us, brands and retailers strategically and tactically align together to better meet the needs of the consumers and shoppers, thereby achieving superior results.
CATEGORY MANAGEMENT
What role do your products have in the category?
We leverage our relationships and experience to bring your brand to market and stay relevant in the eyes of the consumer.
MARKETING SERVICES
"We go beyond simply placing products on shelves—we make sure they become a household staple. Our in-house marketing agency takes a proactive, passionate approach to drive consumer demand and elevate brand visibility."
CUSTOMER ADMINISTRATION
Our highly experienced administrative staff working from our HQ hub are trained with the most up to date systems to maximize time and resources.
They don´t just execute, they know the core of our business.
ANALYTICS & TECHNOLOGY
Information is power.
Informed by comprehensive data insights and powered by the latest technology, our team is equipped to accelerate your business growth and consistently deliver results.
We analyze and provide the data to grow to understand store conditions and see opportunities at store level across an expansive geography. We can track performance in real time, sell more at the shelf, and provides photos and insights for sales teams to win at HQ.
