We had a wonderful time attending the PLMA's Annual Private Label Trade Show earlier this week. Our CEO, Liz Holzheauser and Frank Vela, President of the San Antonio Division met with some of the brands we represent like Jel Sert, Furlani, Joy Cone, Godshall's, Sue Bee Honey and Coffee Holding Company! Exciting things are happening for CPG Private Label, and we are proud to have a team of experts that know exactly how to capitalize with all the opportunities available.
The IRI Private Label 2018 report said sales have grown nearly four times faster this year for private-label products than for national brands. Private brands are not all about price,” “They are evolving with innovation and offer the quality, packaging and assortment that shoppers are seeking. Consumers are looking for more choices, and those retailers and manufacturers who are adjusting their strategy to meet those needs will see greater success.”
As the Private Label Category continues to accelerate in growth for shoppers, value remains a key draw which is where we come in and bring all the data & insights to find the niche spaces for key brands to succeed.