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STAR HOME
STAR HOMEPAF
Meet the unstoppable force of our STAR Team.
STAR doesn’t sell brands.
We build retail execution systems.
LEADERSHIP
Liz Holzheauser
CEO
Cal Holzheauser
COO
Frank Vela
H-E-B Division President
Don Dyess
North Texas President
Our team brings a wealth of experience from some of the industries most formidable giants.
HOUSTON
BRANCH
dallas
BRANCH
SAN ANTONIO
BRANCH
LUBBOCK
BRANCH
NEW ORLEANS
BRANCH
Operating from our HQ and branch locations, our STAR team takes a unique and strategic approach to brand management and headquarter sales. We organize and coordinating a variety of promotional events, including on-site sampling!
We put the right people in the right regions—professionals who truly understand their local markets. With our business managers you have every advantage: some have been around the block, while others bring a fresh perspective to this ever-changing industry.
They are all category experts.
AUTHENTIC
We do what we say and have built long lasting relationships.
ENTREPRENEURIAL
We are driven to DOMINATE our space & hustle everyday.
STRATEGIC
We are fact based and progressive.
TEAMWORK
We win through collaboration and connecting the dots.
Our specialty is building strong relationships and provide expert knowledge on go-to-market process. We represent leading, developing, and private label brands in all categories.
We pride ourselves for looking at problems from different perspectives and crafting unrivaled solutions.
WE CARE,
BEYOND THE ORDINARY
We help you WIN at the shelf.
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