Everyone knows that having quality product photos is a must, but how does it directly impact your brand sales?
From the wholesaler, to the retailer, to the shopper and eventually the consumer, excellent product image is expected from all sides of the chain.
Who wants to see this?
Compared to this:
While pricing and product descriptions play a major role in promotions, ads, catalogs, and sell sheets, the condition of your product photography can be the difference between your product and the competitors against the buyer's eyes.
What are some of the reasons you should choose professional product photography?
1. They will ALWAYS be better than the ones you can take.
2. Lends credibility.
3. They get the job done.
4. They increase presence of mind.
5. You already have too much on your plate.
What are some of the benefits of investing in professional product photography?
1. Stand out from the competition.
2. Establish a quality mind set.
3. Impress your buyers no matter who they are.
4. Better visibility on online and offline channels.
5. One poor photo can substantially lower the reputation of your brand.
Seriously, let's explain some of the reasons why using product photography in grocery has brought real results and provide a case study from our repertoire.
But, before we begin, let's dig a little deeper into the human brain:
The human brain deciphers image elements instantly unlike text.
Use this instant connection from the shopper to your brand to your advantage. Why gamble with your branding?
Photography shots can also be used on promotions, ads, catalogs, sell sheets, contracts.
They can be updated on e-commerce sites. Take a look at the following examples:
Hi-Res product shots make sales sheet great as well as being specially effective with distributors and retailers, giving Business Managers and Account Executives more tools to actively promote your products at HQ or In Store. They are also a great resource for Kwikee so your product can be easily found and shared.
Because, let's admit it. You, as a manufacturer, do not want to get lost in a sea of big brands that have huge marketing budgets and can afford to pay the big bucks in order to showcase the best branding. Yet you might think that investing in product shots is too expensive.
It is expensive not to.
In that case, partnering with an agency that is your broker and at the same time supports your brand with top-notch affordable marketing services might be a smart choice.
In summary, for brands who want to stay competitive on shopping channels, having quality product photography is no longer an option, it is a necessity. Hopefully by now you should feel incentivized to up your game on the product shot department, an extra benefit is will also help give your social media a boost!
One more thought:
You may be the brand that thinks: "My products are doing great just as they are".
But even if you think that way, can you imagine if they are doing great now, just how much better Professional Product Shots could impact the growth of your sales? You cannot afford to stay in the pre-historic era when everyone knows just how fast CPG is evolving, the new trends that make it easier for new brands to flourish, those that WILL bring that extra to the table.
What do you say? Take the #nobadphotoever Pledge, and make quality product shots the CPG standard.