"This past year presented a host of challenges that resulted in consumers across the country turning to their pets for comfort and companionship.
Interestingly, the product trends we are seeing in the pet care community mirror those of consumers – a desire for a healthier lifestyle, increased focus on fitness, turning to supplements for improved well-being, and technology playing a larger role in everyday life.
For the first time ever, sales in the pet product industry surpassed $100 billion, according to data compiled by the American Pet Products Association (APPA) and he estimates that the pet market will expand to $120 billion by 2024."
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