🐻🚀 Trade Show Tour: Big Energy, Big Brands, Big Results!

STAR Brokerage
3 days ago
2 min read

It’s been a nonstop run for STAR Brokerage so far across the grocery trade show circuit, and we are coming out loud, sharp, and more dialed than ever.

Our team has been moving through some of the most important rooms in grocery: where real volume gets decided. From AWG (Associated Wholesale Grocers), to Affiliated Foods, to Grocers Supply, and AGBR (Associated Grocers Baton Rouge).

These aren’t just events.

These are the backbone wholesalers that power independent supermarkets across the country.

And when these rooms move, the industry moves.

Every stop had its own energy, but the story was consistent:

Velocity is everything right now.

At the AWG HGS Show, we were met with top clients and key decision-makers and had real conversations about what’s actually driving performance at store level.

Affiliated Foods brought a mix of strategy and personality (and yes, an 80s-themed night with wigs that somehow turned into a classic).

Grocers Supply showed up with full energy! Strong brands and new items, execution-focused conversations, and even World Cup-themed moments woven in.

AGBR Spring Show in Louisiana kept it tight and focused: no noise, just real talk around product movement, retailer performance, and how brands win in competitive sets.

Different banners. Different regions. Same reality.

👉 Retailers are moving faster than ever

👉 Wholesalers are tightening expectations

👉 And brands live or die by how fast they move.

Behind all of it, STAR has been living in the data:

Velocity trends. Distribution shifts. Promo performance. Real sell-through at shelf. This isn’t theory for us, it is the driver behind every decision we make across our CPG board.