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Jan 10
1 min

Proud to be a NFRA member!

The National Frozen and Refrigerated Foods Association is trade association founded in 1945 in New York that represents Manufacturers, Retailers/Wholesalers, Sales Agents, Suppliers, Distributors, Local Association and Logistics Providers of Frozen and Refrigerated Foods. They promote the Sales and Consumption of Frozen & Refrigerated Foods through: Education, Training, Research, Sales Planning and Providing a Forum for Industry Dialogue. Find more about them here. #FrozenFoo

STAR Brokerage

Jan 10
1 min

Hello 2023! 🤓

Well, Happy New Year, CPG Industry! STAR Brokerage has BIG PLANS for you this year and we are so excited. It is going to be one busy 2023: we have some new additions to our team, new add-ons to our amazing clients and always increasing our customer base! We are also attending some food shows, hosting food presentations for our buyers, and retail merchandising opportunities under our strategic connections model, built on purpose to do business better. We are also going to incr

Brookshire Brothers Golf Tournament October 2022!

STAR Brokerage

Oct 5, 2022
1 min

Brookshire Brothers Golf Tournament October 2022!

Beautiful day for golf! Alexander from our Houston Division at the Brookshire Brothers Golf Tournament with clients in Lufkin, TX! We provide a direct approach to our customers, and work with them to increase your coverage. We build strong relationships that last. When you work with us, customers strategically and tactically align together to better meet the needs of the consumers and shoppers, thereby achieving superior results. Learn more about the customers we work with. C

Happy National Hispanic Heritage Month! 🥳

STAR Brokerage

Sep 16, 2022
1 min

Happy National Hispanic Heritage Month! 🥳

This month, we honor our Hispanic brands and take pride in being a CPG Broker that promotes diversity. Recognizing the achievements and contributions of Hispanic people who have inspired others to achieve success is extremely important to us and is a vital part of our relationship with our Hispanic partner clients, who share our core values and vision. From the indispensable Jalapeño Pepper that belongs in every table across America, to the exquisite Queso Fresco, the product

STAR Brokerage

Aug 31, 2022
1 min

Affiliated Foods Food Show Fall 2022!

Hey everyone, here are some images of the Show our West Texas Team attended earlier this month. It is always a pleasure to attend. Below, Heather Stone, our Lubbock Division President, member of the Affiliated Foods vendor Advisory Council. Actively selling attractive promotions during these shows can make up 20% of the revenue for the year, so if you are not there with the right folks your competition is getting that business. Affiliated Foods was founded in 1968 and is a gr

STAR Brokerage

Aug 25, 2022
1 min

H-E-B Meat Show 2022

#HEB #Godshalls #MeatShow #Grocery #FoodBroker #CPGIndustry #Texas #Meat #USRaised

👉🏻 Affiliated Foods 2022 Spring Show Amarillo!

STAR Brokerage

Apr 4, 2022
1 min

👉🏻 Affiliated Foods 2022 Spring Show Amarillo!

Hello everyone, check out some of our photographs from the AFI Spring Food Show that took place March 24 at the Amarillo Civic Center! Trade shows are an important time to foster the relationships with your customers and demo products. Actively selling attractive promotions during these shows can make up 20% of the revenue for the year, so if you are not there with the right folks your competition is getting that business. Our team represents your brands as if they were their

STAR Brokerage

Mar 16, 2022
1 min

EXPO West! 🛒

Don Dyess, our North Texas President, and Scott Lubow from Sue Bee Honey at EXPO West 2022 #EXPOWest #FoodBroker #CPGIndustry #TradeShowLife #Grocery #ConsumerGoods #SueBee #Honey #EXPOShow #STARBrokerage

STAR Brokerage

Mar 8, 2022
1 min

C&S GS Regional Shows 2022

Our STAR Team is always happy to participate in the C&S Grocers Supply Regional Texas Shows. Please check out some of the images from last months events: From Houston to Dallas to The Valley, February was a busy month for our Houston Division! Very proud to represent all our clients and showcase all our most recent promotions, place orders, and catch up with everyone! The Grocers Supply Co., Inc. is a wholesale grocery distributor with its headquarters in the Southeast Houst

Godshall's Sampling at our H-E-B Division

STAR Brokerage

Feb 2, 2022
1 min

Godshall's Sampling at our H-E-B Division

#Godshalls #Bacon #HEB #Food #SanAntonio #FoodBroker

Welcoming Don Dyess as President to the North Texas Region!

STAR Brokerage

Feb 1, 2022
1 min

Welcoming Don Dyess as President to the North Texas Region!

We are so excited to announce Don Dyess has accepted a new position on our team as President of the North Texas Region. As of February 1, 2022, Don Dyess will be leading business development efforts and client management for the Dallas and West Texas Division. Most recently, Don served as Director of Pricing & Category Analytics with Vallarta Supermarkets, a privately owned Hispanic grocery chain in Southern California. Prior to that, Don was with STAR Brokerage as President

STAR Brokerage

Jan 17, 2022
1 min

H-E-B named No. 2 grocer in the US

Impressive but not surprising result by Dunnhumby. H-E-B provides a top of the line experience throughout every level of grocery with their unique business model. Find out what our H-E-B Division can do for your brand! Contact us today. ✅ Click here to read more. #HEB #HEBDivision #STARBrokerage #Grocery #Texas #CPG #CPGIndustry #FoodBroker #Dunnhumby

STAR's CEO Liz Holzheauser Award: The Shelby Report 16th Annual Women of Influence!

STAR Brokerage

Nov 10, 2021
1 min

STAR's CEO Liz Holzheauser Award: The Shelby Report 16th Annual Women of Influence!

Hello everyone! A BIG shout-out to our CEO, Elisabeth "Liz" Urtado-Holzheauser for winning Women of Influence in the Food Industry Award from The Shelby Griffin Report 2021. We are so proud her leadership and the exemplary standard she has set for all of us with her dedication and vision, expanding STAR into the future of the CPG Industry, on top of being an extraordinary human being. *If you haven't picked up your copy of this month's Southwest Edition, what are you waiting

Brookshire Grocery acquires Reasor's banner in Oklahoma

STAR Brokerage

Nov 2, 2021
1 min

Brookshire Grocery acquires Reasor's banner in Oklahoma

Brookshire Grocery Co. (BGC) is expanding its reach in the Southwest region of the United States with its acquisition of 17 Reasor’s stores in Oklahoma. "A Big Deal for Brookshire Grocery Co. GC’s current banners include Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market, all located in Texas, Louisiana and Arkansas. The Reasor’s name will be kept and its store operations will continue uninterrupted, officials said." “Reasor’s is a perfect fit for Brookshire

STAR Brokerage

Nov 1, 2021
1 min

STAR Team Spotlight: Monica

Meet Monica Zavala from our Houston Division! #BusinessManager #STARTeam #Houston #Texas #Grocery #FoodBroker #CPGIndustry #Food #HBC

STAR Brokerage

Oct 7, 2021
1 min

STAR Team Spotlight: Stacey!

Today's STAR Team spotlight is on Stacey H., who works at our DFW Division as Business Manager and Account Executive for Brookshire Grocery. Stacey has been an essential part of the STAR Brokerage Family for over 17 years and works with all kinds of brands from each and every department of the Grocery store. When did you get started? I worked at Brookshire Grocery, I was 16. It was 1986 to 1991. I was a carryout, then checker, then day stocker, then night stoker then crew chi

STAR Brokerage

Sep 2, 2021
1 min

Badia at El Rancho!

Check out the new Badia Spices Set at El Rancho thanks to the wonderful work of our STAR Team Nicole, Barbara, Alex and especially Leticia. Our CEO, Elisabeth Holzheauser visiting the store. This has been one of the more complex deals we’ve accomplished through the years, and our amazing team persevered through all the obstacles, multiple buyers, distributor changes, price changes and now got all the pieces of the puzzle put together from top to bottom getting Badia on shelf

STAR Brokerage

Aug 31, 2021
1 min

H-E-B JA Golf Tournament August 2021

Hello everyone! Here are some photographs of the Golf Tournament our H-E-B Division attended last week at the beautiful Canyon Springs Golf Center in San Antonio with H-E-B and client partners. Our H-E-B Division President, Frank V. on the left with Pam K. from H-E-B on the right. From left to right, Kathleen F. (Vendor), Dave H. (Home Market Foods), Pam K. (H-E-B BDM), Mark H. (Oregon Potato Company) and Frank V. (STAR's H-E-B Division President). From left to right, Frank V

STAR Brokerage

Aug 19, 2021
2 min

Some recent Grocery trends update!

Back To School season is in full swing and looking good this year so the traffic from this season seems to be materializing. Unit volume is down but dollar growth continues. Beverages, Prepared Foods and Upper Respiratory each remain as leaders across the store. Let's take a look at the sales highlights of some of the mayor Departments! BABY CARE Hello babies! Diapering needs and Disposables keep driving gains. Over $12M in US sales volume growth this week. MEAT Department pr

STAR Brokerage

Jul 20, 2021
2 min

The Story Behind the Simplot Company.

John Richard or "J.R." Simplot was an American entrepreneur and businessman best known as the founder of the J. R. Simplot Company, a Soda Springs, Idaho based agricultural supplier specializing in potato products. In 2007, he was estimated to be the 89th-richest person in the United States, at $3.6 billion. J.R. ‘Jack’ Simplot began his colorful career in 1923, near the small farming community of Declo, Idaho, when he quit school to go into business on his own. He was only 1

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