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What was BIG last year on CPG?

Updated: Feb 19



Let's re-evaluate some of the 2019 top sellers.⬇️





I N T E R N A T I O N A L

The world feels more connected than ever, and by bringing authentic brands to the general assortment and marketing throughout the store, retailers are attracting better sales on demographics that care about original foods and are curious for new flavors.


B A B Y C A R E

Shopping online or through traditional channels is the question for these shoppers. How can brick and mortar retailers keep e-commerce from taking their sales? Create an experience for them.



C B D

This popular and transformative product is blowing up everywhere, the question becomes how to stand out amongst all the competition? 2020 will bring us more insight.




P R I V A T E L A B E L

W I N E S

Lucky private label wines seem to be the cashing cow as shoppers look for value and diversity when doing their day to day drinking.




N E W P E T D I E T S

A transformation in the variety of new healthier options for pets brings opportunity for increased sales and more options to the demanding U.S. consumer, which spent $72.56 billion on pet products in 2018.



N O N - A L C O H O L I C

The days of water, juice or beer are over. New generations with new needs are making the beverage category explode creating a whole new era of companies taking a chunk of the big brands' pie.



C L E A N & C A R E

It's not just about cleaning anymore! Current consumers are searching for sustainable options and the impact of ingredients on their health. We cannot wait to see how companies will take the chance to grow with these trends. There is no going back.



H E L L O A G A I N,

F R O Z E N !

Frozen foods are hip again. Thanks to core busy shoppers, brands have been paying attention refreshing their products and also gaining popularity among health-conscious shoppers. Think plant-based, and minimally processed foods.




A L L A B O U T

S N A C K I N G

Options, options, options. The competition is high with all kinds of healthy and selective snacks for every taste. Snacks have increasingly become a meal replacement, and convenience remains the top motivation to which retailers can benefit from with smart merchandising.




O I L & V I N E G A R

D O M I X

*at least, when it comes to sales. Cross merchandising, and healthier options for the healthy-driven consumer open a window for brands to create interesting options and attract sales.




Thanks for visiting. Questions? Comments? We'd love to hear from you!


The STAR Team



Original Source: NewspaperNews

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