To start the year off right, our STAR team last week was lucky enough to embark on a sensory journey to the Badia Spices plant in Doral, Florida. Stepping into their facility was like entering a vibrant world of aromas and flavors, where the air itself whispered tales of distant lands and culinary magic. From trademarking Complete Seasoning®, to expanding from a small garage to over 500,000 square-foot of Distribution and Production Facility, Badia is now a Global and Nationwide Company that is a leader in the spice category.
We witnessed the transformation of raw spices into the familiar blends we know and love, and learned how Badia meticulously sources its ingredients from around the world, ensuring the highest quality and freshness: the fiery kick of chipotle powder, the earthy warmth of turmeric, the sweet promise of vanilla bean. Each step was filled with care and craftsmanship, a testament to Badia's dedication to bringing authentic flavors to our kitchens.
But the experience wasn't just about observing, beyond the production floor, we also explored Badia's rich history and heritage. We learned about the company's humble beginnings in a small grocery store in Miami, and how their commitment to quality and innovation has propelled them to become a leading spice brand. We saw photos of past generations of the Badia family, their faces beaming with pride and passion for their craft.
Don Dyess, our North Texas President with Mr. Badia: "The Man, The Myth, The Legend", and Liz Holzheauser, our CEO.
Scott DeNight - President of Badia with Leticia McMurdo, DFW Business Manager & Account Executive and Liz Holzheauser, our CEO.
This visit wasn't just about spices; it was about inspiration. It was a reminder that food is more than just sustenance – it's a celebration of culture, a canvas for creativity, and a bridge between people. Badia's dedication to excellence is woven into every grain of their product, and it's a story that deserves to be shared.
So, the next time you reach for a Badia spice jar, remember the journey it took to get there – from faraway fields to meticulous processing, and finally, to your kitchen. Let it be a reminder to experiment, to explore, and to create dishes that burst with flavor and tell their own unique stories.
Established in 1967 by Jose Badia, Badia Spices is one of today’s leading family-owned Hispanic food companies. Badia manufactures, packages, and distributes spices, seasoning blends, marinades, sauces, teas, health items and other products to more than 70 countries around the world. Badia Spices is proud to offer organic and gluten-free products, the company’s facility is registered with the Safe Quality Foods (SQF), an audit recognized around the world as being one of the most rigorous and credible food safety management systems in the marketplace today. Across the board, whether consumers purchase products through retail outlets, food distributors or the foodservice industry, Badia is committed to offering the highest quality, at the best price. Learn more about them here.