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Jan 10
1 min

Hello 2023! 🤓

Well, Happy New Year, CPG Industry! STAR Brokerage has BIG PLANS for you this year and we are so excited. It is going to be one busy 2023: we have some new additions to our team, new add-ons to our amazing clients and always increasing our customer base! We are also attending some food shows, hosting food presentations for our buyers, and retail merchandising opportunities under our strategic connections model, built on purpose to do business better. We are also going to incr

Happy National Hispanic Heritage Month! 🥳

STAR Brokerage

Sep 16, 2022
1 min

Happy National Hispanic Heritage Month! 🥳

This month, we honor our Hispanic brands and take pride in being a CPG Broker that promotes diversity. Recognizing the achievements and contributions of Hispanic people who have inspired others to achieve success is extremely important to us and is a vital part of our relationship with our Hispanic partner clients, who share our core values and vision. From the indispensable Jalapeño Pepper that belongs in every table across America, to the exquisite Queso Fresco, the product

STAR Brokerage

Aug 31, 2022
1 min

Affiliated Foods Food Show Fall 2022!

Hey everyone, here are some images of the Show our West Texas Team attended earlier this month. It is always a pleasure to attend. Below, Heather Stone, our Lubbock Division President, member of the Affiliated Foods vendor Advisory Council. Actively selling attractive promotions during these shows can make up 20% of the revenue for the year, so if you are not there with the right folks your competition is getting that business. Affiliated Foods was founded in 1968 and is a gr

STAR Brokerage

Aug 25, 2022
1 min

H-E-B Meat Show 2022

#HEB #Godshalls #MeatShow #Grocery #FoodBroker #CPGIndustry #Texas #Meat #USRaised

STAR Brokerage

May 2, 2022
1 min

H-E-B Golf Tournament! ✅ 🛒 🤝 🌳

Check out our Godshall's golf team at the H-E-B Golf Tournament last week in San Antonio, TX. #HEB #Godshalls #STARBrokerage #SanAntonio #Golf #GolfTournament #Texas #Grocery #CPGIndustry #ConsumerGoods #SupermarketNews

👉🏻 Affiliated Foods 2022 Spring Show Amarillo!

STAR Brokerage

Apr 4, 2022
1 min

👉🏻 Affiliated Foods 2022 Spring Show Amarillo!

Hello everyone, check out some of our photographs from the AFI Spring Food Show that took place March 24 at the Amarillo Civic Center! Trade shows are an important time to foster the relationships with your customers and demo products. Actively selling attractive promotions during these shows can make up 20% of the revenue for the year, so if you are not there with the right folks your competition is getting that business. Our team represents your brands as if they were their

STAR Brokerage

Mar 16, 2022
1 min

EXPO West! 🛒

Don Dyess, our North Texas President, and Scott Lubow from Sue Bee Honey at EXPO West 2022 #EXPOWest #FoodBroker #CPGIndustry #TradeShowLife #Grocery #ConsumerGoods #SueBee #Honey #EXPOShow #STARBrokerage

STAR Brokerage

Mar 8, 2022
1 min

C&S GS Regional Shows 2022

Our STAR Team is always happy to participate in the C&S Grocers Supply Regional Texas Shows. Please check out some of the images from last months events: From Houston to Dallas to The Valley, February was a busy month for our Houston Division! Very proud to represent all our clients and showcase all our most recent promotions, place orders, and catch up with everyone! The Grocers Supply Co., Inc. is a wholesale grocery distributor with its headquarters in the Southeast Houst

Get to know ARLA foods & Castello Cheeses!

STAR Brokerage

Jan 27, 2022
1 min

Get to know ARLA foods & Castello Cheeses!

The Magic of Danish Cheese... Did you know that Castello cheeses have been around since 1893?! Not only are they exquisite delicacies accessible to everyone for lots of every day recipes or just to enjoy by themselves and have won various excellence awards and cheese competitions, but also their parent company ARLA foods is focused on sustainability as a high priority starting with happy cows to pledging 100% recyclable packaging by 2025. Their Havarti and Danish Blue Cheeses

STAR Brokerage

Jan 17, 2022
1 min

H-E-B named No. 2 grocer in the US

Impressive but not surprising result by Dunnhumby. H-E-B provides a top of the line experience throughout every level of grocery with their unique business model. Find out what our H-E-B Division can do for your brand! Contact us today. ✅ Click here to read more. #HEB #HEBDivision #STARBrokerage #Grocery #Texas #CPG #CPGIndustry #FoodBroker #Dunnhumby

STAR's CEO Liz Holzheauser Award: The Shelby Report 16th Annual Women of Influence!

STAR Brokerage

Nov 10, 2021
1 min

STAR's CEO Liz Holzheauser Award: The Shelby Report 16th Annual Women of Influence!

Hello everyone! A BIG shout-out to our CEO, Elisabeth "Liz" Urtado-Holzheauser for winning Women of Influence in the Food Industry Award from The Shelby Griffin Report 2021. We are so proud her leadership and the exemplary standard she has set for all of us with her dedication and vision, expanding STAR into the future of the CPG Industry, on top of being an extraordinary human being. *If you haven't picked up your copy of this month's Southwest Edition, what are you waiting

Brookshire Grocery acquires Reasor's banner in Oklahoma

STAR Brokerage

Nov 2, 2021
1 min

Brookshire Grocery acquires Reasor's banner in Oklahoma

Brookshire Grocery Co. (BGC) is expanding its reach in the Southwest region of the United States with its acquisition of 17 Reasor’s stores in Oklahoma. "A Big Deal for Brookshire Grocery Co. GC’s current banners include Brookshire’s, Super 1 Foods, FRESH by Brookshire’s and Spring Market, all located in Texas, Louisiana and Arkansas. The Reasor’s name will be kept and its store operations will continue uninterrupted, officials said." “Reasor’s is a perfect fit for Brookshire

STAR Brokerage

Nov 1, 2021
1 min

STAR Team Spotlight: Monica

Meet Monica Zavala from our Houston Division! #BusinessManager #STARTeam #Houston #Texas #Grocery #FoodBroker #CPGIndustry #Food #HBC

STAR Brokerage

Oct 7, 2021
1 min

STAR Team Spotlight: Stacey!

Today's STAR Team spotlight is on Stacey H., who works at our DFW Division as Business Manager and Account Executive for Brookshire Grocery. Stacey has been an essential part of the STAR Brokerage Family for over 17 years and works with all kinds of brands from each and every department of the Grocery store. When did you get started? I worked at Brookshire Grocery, I was 16. It was 1986 to 1991. I was a carryout, then checker, then day stocker, then night stoker then crew chi

STAR Brokerage

Aug 19, 2021
2 min

Some recent Grocery trends update!

Back To School season is in full swing and looking good this year so the traffic from this season seems to be materializing. Unit volume is down but dollar growth continues. Beverages, Prepared Foods and Upper Respiratory each remain as leaders across the store. Let's take a look at the sales highlights of some of the mayor Departments! BABY CARE Hello babies! Diapering needs and Disposables keep driving gains. Over $12M in US sales volume growth this week. MEAT Department pr

STAR Brokerage

Aug 5, 2021
1 min

VMC Fall Show 2021!

Hello fellow CPG partners, we are so excited to share some photos of the VMC Fall Show that our STAR Team attended at the Overland Park Convention Center in Overland Park, Kansas August 3 through August 5. This show always brings great deals and spectacular savings. It is a great way to connect with vendor partners, the VMC team and other member retailers! We are lucky to have such great clients and customers and we got to spend time sitting down with them, listening to their

Kroger is launching the country’s first Customer Fulfillment Center.

STAR Brokerage

Apr 16, 2021
1 min

Kroger is launching the country’s first Customer Fulfillment Center.

“This moment marks the next phase of our partnership, and it comes against the backdrop of soaring demand for online grocery options in the U.S. and worldwide. In the coming years, we will open more automated CFCs across a range of sizes with Kroger. We will also roll out components of our software solutions to stores in collaboration with Kroger’s existing seamless platform to support the fulfillment of curbside pickup orders. The breadth of this fulfillment ecosystem will b

New Progressive Grocer Category Management Webinar! ✅

STAR Brokerage

Mar 3, 2021
1 min

New Progressive Grocer Category Management Webinar! ✅

Category strategy is not just about getting it right for consumers and shoppers. It is also about the retailer – securing the right distribution, establishing strategic partnerships and consistent retail-friendly delivery. If it doesn’t work for the everyone, you can forget about long term growth. Sign up here #Supermarkets #Grocery #CategoryManagement #ProgressiveGrocer #Webinar #CPGIndustry #RetailMerchandising #FoodBroker #FoodBrokerUSA #Texas #TikTok

Some examples of sales & retail execution for Brookshire Brothers!

STAR Brokerage

Mar 2, 2021
1 min

Some examples of sales & retail execution for Brookshire Brothers!

Gamesa, Pepsico © @ Brookshire Brothers #Gamesa #Saladitas #BrookshireBrothers #Retail #Grocery #RetailMerchandising #Cookies

STAR Brokerage

Nov 2, 2020
1 min

The future of CPG Retail Execution

Our field team is the unsung hero for your business. They open new accounts, negotiate secondary placements, build planograms, run compliance checks, give out samples, make sure you look great on the shelf, report pricing, build displays, amongst many other services. Learn how with our partnership with Repsly, all that work comes together in one place, so you can see - and measure - all of their hard work and the status of your products. “We have a great field team at STAR th

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